Ugly Mug Coffee

Ugly Mug Coffee, out of Memphis, Tennessee has a humorous print advertising campaign that I came across last semester while looking for inspiration. The campaign uses copy to identify the point of connection between strong coffee and morning experiences of caffeine addicts.

After seeing these ads, I really want to try the coffee and I can only hope it is as good as the team who came up with this campaign- Young & Laramore, Indianapolis, with creative director Charlie Hopper, associated creative director/copywriter Bryan Judkins, associate creative director/art director Trevor Williams, photographer Gary Sparks and typography designers at Yee-Haw Industries.