"The problem with wine is that its not beer."

After my recent stay in Australia, I began to realize all of the beer that is available to us in the US as opposed to Australia. I did come across DB Export beer, however I never bought it, mostly due to my cash shortage the entire time I was abroad.

Maybe if I saw these ads before I would have. While directed at men, I find the ads very humorous and spot on at reaching the target market. I actually just had a discussion with one of my male friends who recently entered the business world and has now because drinking wine with every dinner just so he can talk to his bosses intelligently when asked about his favorite wines.

Here are the print ads:

After further investigation, I found their commercials. I’m not really a fan of the ‘80s throwback commercial, but it is the main spot for this campaign.

Here are the other spots based on 'The Swirl', 'The Sniff' and 'The Stall':

I have to admit, I'm not much of a wine drinker and I definitely prefer beer over wine. This commercials completely narrate thoughts in my head when I drink wine- well everything except being a man.

What's the News For Proctor & Gamble?

What's the News For Proctor  & Gamble?

AdAge’s take: According to an article in "Advertising Age," P&G might be losing their edge.

They have been experiencing market share loss from raised prices due to higher commodity costs.

They have also been experiencing decreased ad effectiveness despite having the popular Old Spice ads last year and despite spending most media dollars in TV and print.

            They have had decreased retailer ratings over the past four years in the WPP’s Kantar surveys.

            They are having “go-to-market” issues consisting of problems with full delivery of product launches. The release of Tide Pods was delayed six months and supply issues plagued both Fusion ProGlide razors and Old Spice body wash.

            P&G’s beauty and grooming products aren’t quite matching up in the last two quarters against rivals L’Oreal and Unilever despite acquiring Clairol and Wella for $80 billion in the last decade.

So what are they doing?

Going digital of course!

However there are a few problems with that-

1.     It is unproven and therefore experimental.

2.    Most of these items are low-involvement, low-risk, routine purchases. Digital lends for interaction. How many people are really going to go online and research their mouthwash, deodorant, shampoo, dish soap, laundry detergent, etc?

3.    This still doesn’t give an edge if competitors such as Unilever, L’Oreal, Estee Lauder and others are also building their digital presence specifically with Google and Facebook

What do you think? Is P&G going downhill? Are they safe? What changes do they have to make if any to stay competitive?

Video: Little Girl Talks About Brands

A little girl show us just how good a job certain brands do at reaching 5 year-olds (or how bad they do).

Rock in Rio: Connecting Advertisers with Music Lovers

 The Festival:

-       The festival lasts seven days

-       It is run by Rodolfo and Roberta Medina, whose father started the festival

-       The first Rock in Rio festivals were held in 1985, 1991, and 2001

-       The event moved to Spain and Portugal between 2004 and 2010, with Rock in Rio Madrid and Rock in Rio Lisbon

-       Rock in Rio 2011 featured artists such as Katy Perry, Elton John, Rihanna, Red Hot Chili Peppers, Snow Patrol, Metallica, Slipknot, Motorhead, Coheed and Cambria, Joss Stone, Ke$ha, Stevie Wonder, Lenny Kravitz, Shakira, Maroon 5, Coldplay, Mana, Evanescence, System of a Down, Guns N’ Roses, and many, many others. Each day of the festival offers a different line-up with different genres of music.

-       Rock in Rio is scheduled for Brazil in 2013

The Advertising:

-       25 major sponsors, including Coca-Cola and Volkswagon.

-       Heinekin was a sponsor and underwrote a zip-line for the festival, with Banco Itau underwriting a giant Ferris wheel.

-       There were at least 350 products licensed and advertised.

-       Rock in Rio-branded versions of Trident gum and the Volkswagen Gol, as well as a clothing line from a local retailer Leader.

Branding:

-       With Rock in Rio a strong brand already, they plan to introduce a namesake stage musical in Brazilian theaters.

-       Plans are also underway for a TV channel as well as a radio station.

-       Ms. Medina explains that she hopes for the brand to become a “permanent lifestyle line” with different products in different segments.

-       The international expansion is planned to continue with Rock in Rio coming to at least two new countries in the next five years, hopefully to the US within the next decade.

Sources:

http://adage.com/article/special-report-hottest-global-brands/global-hottest-brands-rock-rio/231290/

http://www.rockinrio.com.br/pt/live/