Ethics of Fashion Ads
The shock value of an ad is known to help get the consumer to remember the ad, and consequently the brand. However, it isn’t always a good memory. If you shock people, they remember you, and if they remember you, they talk about you, which leads to more brand awareness. However, sometimes it goes too far.
Personally, it takes a lot for me to be offended by an ad, probably because I am used to talking about shocking and unethical advertisements in classes. Many industries are known for shocking ads such a fashion, alcohol, tobacco, and they are usually shocking because of violent or sexually explicit content.
You can be the judge, are these fashion ads pushing the envelope or crossing the line?
Most of the Sisley ads ran in Europe. In European countries, such provocative ads may not be as shocking, but in the US advertising is usually much more tight lipped concerning sexually explicit content.
Yuck. Some things are better left to the imagination don't you think?
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