"The problem with wine is that its not beer."

After my recent stay in Australia, I began to realize all of the beer that is available to us in the US as opposed to Australia. I did come across DB Export beer, however I never bought it, mostly due to my cash shortage the entire time I was abroad.

Maybe if I saw these ads before I would have. While directed at men, I find the ads very humorous and spot on at reaching the target market. I actually just had a discussion with one of my male friends who recently entered the business world and has now because drinking wine with every dinner just so he can talk to his bosses intelligently when asked about his favorite wines.

Here are the print ads:

After further investigation, I found their commercials. I’m not really a fan of the ‘80s throwback commercial, but it is the main spot for this campaign.

Here are the other spots based on 'The Swirl', 'The Sniff' and 'The Stall':

I have to admit, I'm not much of a wine drinker and I definitely prefer beer over wine. This commercials completely narrate thoughts in my head when I drink wine- well everything except being a man.